At Sepire, we believe that integrating automation matters, so we take a modern approach for a modern market.

We combine our specialization in mailing and print with the latest technologies, to create a transparent workflow that ensures our clients are receiving the best in direct mail automation. 

What is meant by print workflow?

Automated direct mail operates via an automation platform where all steps from designing and printing to packing and mailing is done online, without any manual intervention. The beauty of automated direct mail is it allows for easy incorporation of digital engagements, triggers, and other personalization tools into your direct mail campaigns. 

The print workflow process begins once the order has been placed and extends to delivery of the final printed product. 

Let’s take a closer look at a few of the numerous benefits of automated direct mail:

Personalization at scale

Adding a personalized touch to every piece of direct mail used to be a complicated, inefficient, and costly exercise. Direct mail automation allows for large volume customization with little effort and at a fraction of the time and cost. At Sepire we use dynamic content combined with our direct mail software, to create personalized mail that increases your response and customer retention rates. 

Track and test campaigns

With traditional direct mail, tracking and A/B testing campaigns have been a virtually impossible task. With direct mail automation however, data is collected to give you the insights you need to know how campaigns are doing. It also allows you to test numerous aspects like copy, design, personalization and more. 

Trigger-based mail

Automated direct mail systems make it easy to set up triggers by identifying key events in a client’s life cycle. Through automation, the right marketing is triggered at the right time to the relevant customers. Simply set up triggers on your direct mail automation software to deliver trigger-based mail that targets customers at the right moment. 

Data building and targeted campaigns

With automated direct mail, building data lists and setting up data-targeted campaigns become a much easier and accurate exercise. No manual input is required as the automated direct mailing system does the work for you. Your data lists can be segmented according to various demographics to make sure the conversations you are having with your customers are informed and happening at the most opportune time. 

Is your print workflow working?

Here are a few questions to help you ascertain whether your print workflow is working:

  • Does the workflow allow my team true automation so they can focus on their day-to-day?
  • Am I meeting my service levels for my print and email daily?
  • Do I know where my print and mail are in the print and mail process?
  • Is my print partner transparent and do they communicate timeously?
  • What type of certifications does my current print partner have to ensure my data is secure?

If you answered no to any of the above questions, chances are you need to revisit your print workflow.

Moreover, automated Print Workflow delivers transformational solutions in terms of speed and productivity, mailing accuracy, postal discounts, and increased ROI. 

If you’d like to learn more about the benefits Sepire’s transparent workflow solution can offer your organization, connect with our team for a demo here.