Boost your Marketing ROI with Automated Direct Mail
The essence of direct mail automation is traditional direct mail which has been significantly modernized, resulting in a variety of benefits ranging from increased efficiency to greatly improved return on investment (ROI).
Instead of sending out a regular, direct mail campaign for mass distribution, automated direct mail has taken things up a notch by allowing for personalized direct mail pieces to be sent to one’s ideal customers.
What is Direct Mail Automation?
Direct mail automation is a Software-as-a-Service (SaaS) program incorporating a variety of features including personalization tools, engagement triggers, bulk-mailing, tracking, reporting, and CRM integration.
Direct Mail automation software allows direct mail marketing to be executed as speedily and efficiently as digital marketing.
The ability to integrate your marketing with customized APIs and utilize CRM software with the capability of direct mail automation such as HubSpot, Salesforce or Zendesk, paves the way for a smooth and seamless workflow.
The right direct mail automation software and direct mail API can help marketers to increase ROI by up to 30 times in comparison to digital mail.
Another advantage of APIs and CRM integrations is the ability to send direct mail based on an action taken by a prospect or customer.
This automated solution is known as triggered direct mail which allows for data-driven, personalized direct mail to be sent in real-time.
10 Benefits of Direct Mail Automation (and How It Increases ROI):
Combining automated direct mail with digital marketing is an effective tactic to optimize one’s ROI.
Research has shown that integrating automated direct mail into your marketing strategy results in increased leads and sales.
Get the right message in the right hands at the right time.
Allows for detailed reporting and tracking.
Integrating API into the mailing system increases the safety and security of databases.
Automated direct mail allows for the seamless creation of personalized campaigns for more customer engagement.
The speed and adaptability of direct mail campaigns are improved by automated direct mail.
Direct mail automation results in time-saving and reduced resources.
Automated direct mail helps you to create a constant flow of communication, which helps keep your business top of mind with customers.
By streamlining repetitive actions, automated direct mail helps to reduce costs.
Direct mail automation is undoubtedly one of the best tools for improving your business ROI.
Direct Mail Automation by Sepire
Ready to learn more about the benefits of direct mail automation? We’re here to help. We’re Sepire, and we’ve been in the direct mail automation business since our founding. With satisfied clients in healthcare, financial services, insurance, education, and more, we know what it takes to help you connect with clients on their terms—and we’re ready to help you.
If you’d like to learn more about the impressive returns generated by automated direct mail, reach out to the team at Sepire here.