It might seem that social media and direct mail marketing are vastly different from one another, but they’re the perfect match for effective market penetration. 

Research has shown that businesses using an omnichannel marketing strategy can retain approximately 91% more customers than companies that don’t.

By pairing the high engagement and targeting qualities of social media with the personal and more tangible aspects of direct mail marketing, you’re assured of a winning combination for your marketing strategy.

Let’s explore a few of the many benefits of combining direct mail with social media marketing:

 

  • What’s the buzz?

Social media is the ideal vehicle to create awareness and build anticipation around your upcoming direct mail campaign. Social media posts announcing, ‘You don’t want to miss this,’ or ‘our new catalog will be dropping in your mailbox soon,’ are sure to create excitement. 

 

  • Insightful analytics

Analytics offered by social media channels provide clear insights into what content resonates with your audience, which allows for informed decision-making when fine-tuning your direct mail message and target audience. 

 

  • Target audience bull’s eye

While younger cohorts respond better to social media marketing, many older customers might relate better to direct mail marketing. Naturally, pairing the two will ensure your marketing strategy is right on target. 

 

  • Double vision 

Integrating social media with a direct mail campaign helps to increase the visibility and awareness of your business or service. Familiarity is one of the first steps toward building trust in your brand, resulting in increased sales.

 

  • Fully engaged

Including your business’s social media details in your direct mail, makes it easy for your audience to engage with your business online. Social media is perfectly suited to responding to client queries timeously.

 

  • Geo-targeting

Businesses wanting to market to a specific location can make use of hyper-local social media ads. Measuring which ad was most successful in a specific location helps to identify the best areas to focus your direct mail campaign. 

It’s a no-brainer that multi-channel marketing strategies help to increase brand awareness, audience engagement, boost response rates and strengthen customer relations.  

In short, combining direct mail and social media is an omnichannel approach that works. 

If you’d like to chat more about how Sepire can assist your business with a powerful direct mail marketing campaign to pair with social media strategy, please get in touch here.