In line with the USPS’s “Delivering for America” investment plan to achieve financial sustainability and service excellence, the USPS will be implementing price increases from August 29, 2021.

As part of its 10-year plan, the USPS is implementing key infrastructure initiatives and investments to meet the evolving mailing and shipping needs.

The rate changes will contribute approximately $40 billion of investments in people, technology, and infrastructure to modernize and improve the Postal Service’s operations and customer experience in the next decade.

  • All of the USPA Promotions for 2021 will be available in 2022.

Although the hike in postal rates have met with negative sentiment, here are some quick highlights.

  • Single Piece Forever Stamps will go from $0.55 to $0.58 cents which is an increase of 5% or $0.03 cents per piece.
  • First Class Single Piece Meter Mail at 1 oz will go up 4% to $0.02 cents per piece.
  • First Class Presorted Letter Rates will go up an average of 7.5% or $0.032 cents per piece.
  • First Class Presorted Letter Rates will go up on average 7.5% or $0.032 cents per piece.
  • First Class Automation Flats at 1 oz are going up on average 18% or $0.11 cents per piece.

5 ways to reduce the impact of the increase

  • Regularly clean your mailing list to remove obsolete and duplicate addresses.
  • Ensure your mail is correctly sorted to take advantage of presorted automation rates.
  • Be cognizant of dimensional price differences.
  • Take advantage of bulk mail cost savings.
  • Send a postcard instead of a letter.

The benefits of taking postcards to the max

But, here’s the good news. As of August 29, 2021, postcards measuring up to 6” x 9” will mail at the lower cost presorted First-Class postcard rate instead of the First-Class rate previously charged. This increased postcard size will have multiple advantages for your direct mail campaigns. 

The pre-August 29, maximum postcard size was 4.25” x 6” to qualify for First-Class postcard rates.

  • So, get creative with your direct mail campaign. More postcard space allows for a greater opportunity to create an eye-catching design. Use it to draw the recipient’s attention and to emphasize your brand.
  • Another benefit of a larger size postcard is that it won’t get ‘lost’ amongst the other mail in mailboxes.
  • A larger postcard size enhances the interactive customer experience in that it allows more opportunity to include scannable QR codes, your website address, and other contact details to create a seamless link between your print and online channels. 
  • Don’t forget that white space is not wasted space but makes for aesthetically pleasing design – which is another opportunity for your direct mail postcard to stand out from the proverbial crowd. 

The Sepire team is here to answer any questions you may have and work with you to find cost-effective solutions, Check out more information on the increase here